Lately I've had a lot of questions from writers about media packets, also known as press packets. People want to know "What is a press packet? What goes in one? How do I go about it?" Before those questions start to tangle, let's address each one.
A media packet is a kit in physical or electronic format to give to news reporters for the purpose of announcing the release of a book or your presence at an event where you plan to speak, sign or support. A kit saves reporters time and energy. You make their job easier by giving them the information you want them to have about you, your career and your book (s). You give them a headshot instead of having your picture taken by a staff photographer and wondering what your mug is going to look like in the paper:) Of course most reporters worth their salt will still want to ask you some questions, but hopefully those questions will flow organically from that base of information.
The thought of putting a media packet together can seem intimidating, but it doesn't have to be. Where do you start. At the beginning of course!
First, write down all your accomplishments, education and experience. Then add connections--social network presence, websites, blogs. Write a long bio (as long as it needs to be) and a shortened version of that same bio (a paragraph). Then condense the short bio into a peewee bio--2 or 3 lines. You'll need all three versions of your bio at one time or another. Once you have these written, you can tweak as needed, but you'll have the basic versions complete.
Cover Letter
Introducing yourself, the kind of books you write and why. Keep it brief but interesting. Make every word count. You have to hook their interest right away.
One Sheet
A One Sheet is one sheet of paper all about YOU. Your One Sheet should contain a short bio with a picture of you and your tagline (theme as a writer), a list your books with ISBNs or WIP titles and short pitches (descriptions), your website and blog addresses. Your One Sheet should not contain extraneous details like you're favorite color, flower or pet peeve. Writing might be your calling, but it is also a business. Be professional.
Photo
Include a photo of you (or a line that you will send photos electronically upon request). Invest in a really good photo of yourself. Most photographers will do a headshot for a reasonable price. Try not to use a photo your husband or a friend took of you sitting at the kitchen table. The key is to look professional and pleasant. Brooding looks are best reserved for Stephen King or James Patterson.
Newsletter
If you send out an electronic newsletter, (Constant Contact for example), be sure to include a copy of it. But only if the newsletter is really good. If your newsletter articles are scotch-taped crooked and xeroxed, you might want to leave the newsletter out.
Business card
People get so many business cards it’s hard to put a face with the name. That’s why it's a good practice to include your picture on your card. You want whoever gets your card to remember who your are and what you do.
Press Release
Promoting an upcoming booksigning or event you were at or announcing the release of your new book. (If you’ve never done a press release there are plenty of examples on the internet).
***Feel free to leave your ideas regarding media packets in the comment section. Nothing talks like experience!
